Structured Courses That Build Real Skills
Our curriculum breaks down SEO audit techniques into clear, sequential learning paths. Each course includes hands-on exercises with actual website data, tool walkthroughs, and frameworks you can use immediately. No abstract theory—just practical methods that work on real projects.
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Available Programs
We offer three main courses covering technical SEO audits, content analysis, and link profile evaluation. Each program runs for eight weeks with weekly assignments and two live feedback sessions per month where you review actual audit reports with instructors.
Technical SEO Foundations
Learn to identify crawl errors, analyze site architecture, evaluate page speed metrics, and diagnose indexing issues. You'll work with Google Search Console, Screaming Frog, and Chrome DevTools to build complete technical audit reports. The course includes twelve practical exercises using real website examples.
8 weeksContent Quality Analysis
Develop methods for evaluating on-page optimization, keyword targeting, content structure, and user intent alignment. You'll learn to use semantic analysis tools, assess content gaps, and create prioritized improvement recommendations. Each module includes template documents you can adapt for your own audits.
8 weeksLink Profile Evaluation
Master backlink analysis techniques including toxicity assessment, anchor text distribution review, and competitive gap analysis. The curriculum covers multiple link analysis platforms and teaches you to identify both opportunities and risks. Final project involves auditing a complete link profile with remediation strategy.
8 weeksAdvanced Audit Integration
Combine technical, content, and link analysis into comprehensive site audits. Learn to prioritize findings based on business impact, create executive summaries, and build implementation roadmaps. This course requires completion of at least two foundational programs and includes mentor review of your audit methodology.
10 weeksLocal SEO Auditing
Focus on location-specific ranking factors including Google Business Profile optimization, local citation analysis, review management, and geographic keyword targeting. You'll audit actual local business websites and learn to identify common issues affecting map pack visibility and local organic rankings.
6 weeksE-commerce Site Audits
Address unique challenges of large product catalogs including faceted navigation, duplicate content management, structured data implementation, and site speed optimization at scale. Course materials include case studies from retail sites with 10,000+ product pages and specific tools for monitoring inventory-driven content changes.
8 weeksLearn From Practicing Specialists
Olivier Vestergaard
Technical SEO Audits
Annika Ljungqvist
Content Analysis
Freya Sørensen
Link Profile Review
Róisín Fitzgerald
E-commerce SEO